Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media.Your instructor is a nationally known speaker, consultant, and trainer on social networks and social media.

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Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear.

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Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

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Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

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— It is safe to say that the vast majority of iPhone users rarely use more than a fraction of the features available to them. In this course, students will learn to use their iPhones to the best possible advantage. Here are some of the critical features we'll cover: Apple ID and password; structure of the iPhone (buttons and how they work); best apps to have and how to get them; how to text, phone, FaceTime, and email; using the Control Center; mastering Settings; updating operating systems; using key apps; understanding the apps that come with your iPhone and more.

*Please provide a current working email address when registering for this course. This class is based on iOS devices and Mac computers and the technology requirements for this class are a strong internet connection and a MAC Computer, iPad, iPhone to access videos and articles. This is a fully asynchronous, online course that students complete on your own time and at your own speed. Each course includes a PDF booklet with information about the class, instructions for using the class, and the content of the class. Instructors are available for personalized support for the clas via email and/ or online chat.

This is a step-by-step guide to taking beautiful photos, appropriate for novice photographers and anyone who wants to significantly upgrade their photography skills. Students will learn to take photos, portraits, slo-motion, panos, and more. Also, students will learn about camera settings for proper focus and exposure, High Dynamic Range, and picture composition.

*Please provide a current working email address when registering for this course. This class is based on iOS devices and Mac computers and the technology requirements for this class are a strong internet connection and a MAC Computer, iPad, iPhone to access videos and articles. This is a fully asynchronous, online course that students complete on your own time and at your own speed. Each course includes a PDF booklet with information about the class, instructions for using the class, and the content of the class. Instructors are available for personalized support for the clas via email and/ or online chat.